Cair Lerion Blog #18: An Interview with Katherine Guenioui

In our latest conversation with marketing and communications leaders in the heavy industrial space, Jonathan Rowland spoke to Katherine Guenioui, copywriter/editor extraordinaire and expert at turning specialist and technical subjects into compelling stories. In what feels a lifetime ago, they also used to work together. Give us a brief Tweet-length history of your career soContinue reading “Cair Lerion Blog #18: An Interview with Katherine Guenioui”

Cair Lerion Blog #14: An Interview with William Larson

In our latest conversation with marketing and communications leaders in the heavy industrial space, Jonathan Rowland spoke to William Larson, Vice President of Marketing and Communications at CalPortland, a producer and supplier of heavy building materials to the western US and Canada. You’ve had a long and successful career. Can you give us the highlights?Continue reading “Cair Lerion Blog #14: An Interview with William Larson”

Cair Lerion Blog #13: From readership to audience in trade media

Text by Jonathan Rowland – Photo by Luis Quintero from Pexels Following up my short(ish) guide to readership and circulation in printed trade media, we’re going broaden our horizons and look at audience… what it is and how it is useful in assessing the value of a trade media brand when looking to place content, be that paid-for (advertising)Continue reading “Cair Lerion Blog #13: From readership to audience in trade media”

Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media

Text by Jonathan Rowland | Photo by Britta Jackson from Pexels Trade media. It’s an odd world containing a huge number of titles that appear – at least to the outsider – spectacularly niche and yet trundle on, sometimes apparently oblivious to the dramatic changes happening the wider media world. Life is however getting harder for these publications.Continue reading “Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media”

Cair Lerion Blog #9: Is it time to call time on the press release?

Back in November 2019, I wrote a blog for Muck Rack that explained the art of writing a press release for trade publications from the perspective of an experienced trade press editor (11+ years under my belt). It was a fun piece to write – and allowed me to work through some of the grievancesContinue reading “Cair Lerion Blog #9: Is it time to call time on the press release?”