Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media

Text by Jonathan Rowland | Photo by Britta Jackson from Pexels Trade media. It’s an odd world containing a huge number of titles that appear – at least to the outsider – spectacularly niche and yet trundle on, sometimes apparently oblivious to the dramatic changes happening the wider media world. Life is however getting harder for these publications.Continue reading “Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media”

Cair Lerion Blog #6: How much will this cost? My guide to why I cost what I do – including a price list

Every time I have a conversation with a potential new client, there is always one question that comes up. It runs something like this: “So, Jonathan… how much will this cost me?” There’s no denying It’s an important question; in many ways, it’s THE question. It’s also not a simple question to answer. Google ‘HowContinue reading “Cair Lerion Blog #6: How much will this cost? My guide to why I cost what I do – including a price list”