Cair Lerion Blog #13: From readership to audience in trade media

Text by Jonathan Rowland – Photo by Luis Quintero from Pexels Following up my short(ish) guide to readership and circulation in printed trade media, we’re going broaden our horizons and look at audience… what it is and how it is useful in assessing the value of a trade media brand when looking to place content, be that paid-for (advertising)Continue reading “Cair Lerion Blog #13: From readership to audience in trade media”

Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media

Text by Jonathan Rowland | Photo by Britta Jackson from Pexels Trade media. It’s an odd world containing a huge number of titles that appear – at least to the outsider – spectacularly niche and yet trundle on, sometimes apparently oblivious to the dramatic changes happening the wider media world. Life is however getting harder for these publications.Continue reading “Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media”