Cair Lerion Blog #8: An Interview with Lisa Johnson

Give us a brief Twitter-sized history of your career so far. I’m a global marketing manager, who started out in government PR, spent a decade with a couple of advertising agencies, and have worked the last 17 years in the bulk materials handling industry.  As the media and communications manager for a mid-size equipment manufacturingContinue reading “Cair Lerion Blog #8: An Interview with Lisa Johnson”

Cair Lerion Blog #7: We can’t shake hands but we can tell stories.

Just a matter of weeks ago, the outbreak of COVID-19 around the world seemed a distant problem. How that has changed. Here in the UK, schools, shops and all manner of public meeting places are closed; offices are empty as many work from home; the government is asking us not to go out save forContinue reading “Cair Lerion Blog #7: We can’t shake hands but we can tell stories.”

Cair Lerion Blog #6: How much will this cost? My guide to why I cost what I do – including a price list

Every time I have a conversation with a potential new client, there is always one question that comes up. It runs something like this: “So, Jonathan… how much will this cost me?” There’s no denying It’s an important question; in many ways, it’s THE question. It’s also not a simple question to answer. Google ‘HowContinue reading “Cair Lerion Blog #6: How much will this cost? My guide to why I cost what I do – including a price list”

Cair Lerion Blog #5: Is this blog too long? Research suggests, no. If anything it’s too short.

Some interesting recent research from SEMrush has dissected the anatomy of top performing articles – with some interesting results. Most notable of these (at least to us at Cair Lerion) related to the length of articles. But before we get to that, here’s what SEMrush did. On the SEMrush dissecting table With millions of articlesContinue reading “Cair Lerion Blog #5: Is this blog too long? Research suggests, no. If anything it’s too short.”

Cair Lerion Blog #4: An Interview with Rick Felde

Give us a brief history of your career so far.  I graduated with a BA in in English Education in 1978, going on to work as a purchasing manager and technical writer for an industrial equipment manufacturer between 1979 and 1983. I took an MA in Creative Writing in 1985 and then worked for aContinue reading “Cair Lerion Blog #4: An Interview with Rick Felde”

Cair Lerion Blog #3: An Interview with Carly Leonida

Give us a brief Tweet-length history of your career so far.  Mining editor with a decade of experience turned freelance writer and consultant. I now run an independent consultancy called The Intelligent Miner and serve as European editor at Mining Media International. How did you begin your career in trade journalism? I fell into theContinue reading “Cair Lerion Blog #3: An Interview with Carly Leonida”

Cair Lerion Blog #2: An Interview with Ngaire Baker

Give us a brief Twitter-sized history of your career so far.  I started as a newspaper and radio journalist before embarking on a thirty-year career in marketing communications and PR for mining companies and mining-related equipment suppliers around Australia and the globe. You have spent much of your career in PR, covering heavy industries. What’s your experienceContinue reading “Cair Lerion Blog #2: An Interview with Ngaire Baker”

Cair Lerion Blog #1: How to pitch a trade press editor

B2B trade magazines — whether in print or digital — represent an oft-overlooked part of the media industry. These magazines may elicit blank stares (or worse) at dinner parties but, in their niches, they remain a key resource for PR professionals. This is particularly true in the more-traditional heavy industries in which I have spentContinue reading “Cair Lerion Blog #1: How to pitch a trade press editor”