Cair Lerion Blog #18: An Interview with Katherine Guenioui

In our latest conversation with marketing and communications leaders in the heavy industrial space, Jonathan Rowland spoke to Katherine Guenioui, copywriter/editor extraordinaire and expert at turning specialist and technical subjects into compelling stories. In what feels a lifetime ago, they also used to work together. Give us a brief Tweet-length history of your career soContinue reading “Cair Lerion Blog #18: An Interview with Katherine Guenioui”

Cair Lerion Blog #17: An interview with Kent Henschen

In our latest conversation with marketing and communications leaders in the heavy industrial space, Jonathan Rowland spoke to Kent Henschen, an authority in the fields of international marketing, corporate communications, PR development and business development. Can you give us a brief history of your career? My professional experience includes marketing, communications, business, and public relationsContinue reading “Cair Lerion Blog #17: An interview with Kent Henschen”

Cair Lerion Blog #16: An Interview with Harry Edelman

In our latest conversation with marketing and communications leaders in the heavy industrial space, Jonathan Rowland spoke with Harry Edelman, an executive coach who, according to his LinkedIn profile, “gets satisfaction out of helping companies and individuals grow”. Can you give us a quick overview of your career so far? I’ve always had a strongContinue reading “Cair Lerion Blog #16: An Interview with Harry Edelman”

Cair Lerion Blog #15: An Interview with Erik Rancatore

In our latest conversation with marketing and communications leaders in the heavy industrial space, Jonathan Rowland spoke to Erik Rancatore, who describes himself as a “brand and creative strategist, data-driven marketer, visual storyteller” on LinkedIn, currently working as Director, Association Marketing, at the National Marine Manufacturers Association. Give us a brief Twitter-sized history of yourContinue reading “Cair Lerion Blog #15: An Interview with Erik Rancatore”

Cair Lerion Blog #14: An Interview with William Larson

In our latest conversation with marketing and communications leaders in the heavy industrial space, Jonathan Rowland spoke to William Larson, Vice President of Marketing and Communications at CalPortland, a producer and supplier of heavy building materials to the western US and Canada. You’ve had a long and successful career. Can you give us the highlights?Continue reading “Cair Lerion Blog #14: An Interview with William Larson”

Cair Lerion Blog #13: From readership to audience in trade media

Text by Jonathan Rowland – Photo by Luis Quintero from Pexels Following up my short(ish) guide to readership and circulation in printed trade media, we’re going broaden our horizons and look at audience… what it is and how it is useful in assessing the value of a trade media brand when looking to place content, be that paid-for (advertising)Continue reading “Cair Lerion Blog #13: From readership to audience in trade media”

Cair Lerion Blog #12: An Interview with Pattie Sullivan

Give us a brief Twitter-sized history of your career so far.  I spent 10+ years as a journalist – first as a business reporter and then as an editor for a technical online publication. After our entire editorial department was unexpectedly laid off, I turned my love of writing and media into a new career…Continue reading “Cair Lerion Blog #12: An Interview with Pattie Sullivan”

Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media

Text by Jonathan Rowland | Photo by Britta Jackson from Pexels Trade media. It’s an odd world containing a huge number of titles that appear – at least to the outsider – spectacularly niche and yet trundle on, sometimes apparently oblivious to the dramatic changes happening the wider media world. Life is however getting harder for these publications.Continue reading “Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media”

Cair Lerion Blog #10: An Interview with Virginia Zuloaga

Give us a brief Twitter-sized history of your career so far.  I’m a digital marketer with a focus on industrial B2B companies. Since I opened my agency, Brieffin, five years ago, I have been helping brands overcome the challenges of digital marketing through conscious strategies, well-thought-out content plans, and consultancy.   You’ve spent your career workingContinue reading “Cair Lerion Blog #10: An Interview with Virginia Zuloaga”

Cair Lerion Blog #9: Is it time to call time on the press release?

Back in November 2019, I wrote a blog for Muck Rack that explained the art of writing a press release for trade publications from the perspective of an experienced trade press editor (11+ years under my belt). It was a fun piece to write – and allowed me to work through some of the grievancesContinue reading “Cair Lerion Blog #9: Is it time to call time on the press release?”