CONTENT CREATION FOR HEAVY AND TECHNICAL INDUSTRIES
CONTENT IS KING
But why exactly do you need it?
​1. Content starts relationships.
If you want people to visit and spend time on your website, you've got to give them something worth staying for. Something that's interesting, useful or entertaining. That keeps them coming back for more. In other words, you need content.
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2. Content builds trust.​
It's one thing to say you can do something. It's quite another to prove you can it. Which is what content allows you to do. Show your customers you know what you're talking about and they'll take you seriously. Content allows you to prove your expertise, and build your reputation and authority within your niche.
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3. Content creates leads.
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By the time most people make contact with you, they already know what they're looking for and have a good idea of how they think you can help. The challenge therefore is to show people you can help them without ever speaking directly to them. Content does that.
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Or think about it another way. If you're not creating content or (worse) creating content no-one wants to read, why would anyone choose to make that jump from reading your website to contacting you?
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With each piece of new content created and shared, you also increase your chances of reaching new eyes or sparking new interest in those who already know you.
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HOW CAN WE HELP?
Cair Lerion Content Creation was founded in 2019 by experienced trade journalist and editor, Jonathan Rowland.
With 15 years' experience writing for and about heavy and technical industries, Jonathan bridges the gap between engineering departments and marketing teams to create content that is both technical and engaging.
From short blogs, news releases and social media posts to detailed white papers, customer stories, technical articles for trade magazines, product brochures, websites and more - basically, if it uses words, we can help.
WHO WE WORK WITH
